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16/03/09 |
Island Investments and Villa Petrus announce recession beating dynamic pricing
16th March 2009
Island Investments and Villa Petrus today announced an innovative new approach to pricing with massive 24% and 28% price reductions in high and low season rates for the seven bedroom luxury Villa Petrus in Tobago.
Patricia Phillips, Managing Director of Island Investments made the point that “a global recession of this magnitude requires all of us to reinvent the way we do business. Island Investments and Villa Petrus have worked together to create a dynamic pricing model that allows us to offer this incredible deal. Once the target occupancy rate is achieved, the pricing will be increased to match demand. It is similar to airline pricing, if you book early you are given a great price.”
This pricing offer is valid for 2009 and 2010 and this model is likely to be continued indefinitely if it is as successful as it is expected to be.
Villa Petrus already offers reduced pricing for six, five and four bedroom bookings and this dynamic pricing with similar reductions applies to those rates as well.
Patricia Phillips commented further that “this model has been so successful for airlines and hotels, it’s a surprise that it has not caught on with villas. But Villa Petrus is a well managed innovative enterprise and it is not surprising that they are the first in the market with this revolutionary approach. It is consistent with their vision a number of years ago to build a seven bedroom luxury villa in Tobago, the quality of which was recognised with an award for “Best Villa in Tobago in 2006”.
For further information please contact Patricia Phillips on +1 868 639 0929 |
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